
A creative arts teacher by trade, I never dreamt of having my own business let alone creating one from my own need.
I was 32 at the time, based in London and about to have my first child. Used to having nice things and wearing quality, fashionable clothing, my search began for maternity & nursing lingerie that was feminine, stylish, comfortable, functional and fit correctly. A non-event to say the least.. it did not exist!
My existing bras and nightwear no longer fit and like most women, I wanted to buy some underwear, similar to what I was used to wearing before I was pregnant. Why did I have to compromise? I was young, glowing and pregnant and loving my curves..
I searched high and low, on the web, in the high street stores, called my friends in other countries. It became clearly evident that the product I was looking for was unavailable. It saddened me and made me more conscious about my body. Other women I spoke to had the same complaint.
I had no idea about the bra industry, but I did know there was a market for fashionable, comfortable but yet functional maternity bras. Having contacted and discussed the idea, with tons of women from all walks of life, I was convinced.
Learning about the product detail was key, which forced me to Fashion School. Whilst managing my home and young child, I spent every spare minute researching manufacturing options. Eighteen months & 7 manufacturers later I finally found one who was capable of meeting with my stringent product & quality expectation.
I created Cake Lingerie to empower pregnant and breastfeeding women! To make women look and feel great during this extraordinary period in our lives.
I am inspired and energised with every piece of feedback you send me. This drives me further to innovate and bring immense joy to women around the world.
At Cake Lingerie we celebrate pregnancy and I will never allow compromise to the superiority and quality of our products. This is my promise to you.
Thanks for your support
Tracey x