Cake Lingerie brings you delicious fabrics and indulgent details that give you a taste of your individual self. Within the practical world of pregnancy and breastfeeding we find the feminine in you. Although you may be a mother, here you are a woman first.
Feel confident knowing that each item has been innovatively engineered. From our flexible wire bras that mould perfectly to your changing body, to technically constructed soft cups and seamless transition bras. Each piece is as intricately unique as the different stages of your changing body.
Going strong since 2008, Cake Lingerie embodies its sophisticated new look. Strong but subtle, sensual yet familiar & indulgent yet practical! The cherry on the cake: We are proud winners of the prestigious inaugural UK Maternity Brand of the Year Award, for premium luxury and fit perfection.
I was 32 at the time, based in London and about to have my first child. Used to having nice things and wearing quality, fashionable clothing, my search began for maternity & nursing lingerie that was feminine, stylish, comfortable, functional and fit correctly. A non-event to say the least.. it did not exist!
My existing bras and nightwear no longer fit and like most women, I wanted to buy some underwear, similar to what I was used to wearing before I was pregnant. Why did I have to compromise? I was young, glowing and pregnant and loving my curves..
I searched high and low, on the web, in the high street stores, called my friends in other countries. It became clearly evident that the product I was looking for was unavailable. It saddened me and made me more conscious about my body. Other women I spoke to had the same complaint.
I had no idea about the bra industry, but I did know there was a market for fashionable, comfortable but yet functional maternity bras. Having contacted and discussed the idea, with tons of women from all walks of life, I was convinced.
Learning about the product detail was key, which forced me to Fashion School. Whilst managing my home and young child, I spent every spare minute researching manufacturing options. Eighteen months & 7 manufacturers later I finally found one who was capable of meeting with my stringent product & quality expectation.
I created Cake Lingerie to empower pregnant and breastfeeding women! To make women look and feel great during this extraordinary period in our lives. I’m inspired and energised with every piece of feedback you send me. This drives me further to innovate and bring immense joy to women around the world.
At Cake Lingerie we celebrate pregnancy and I will never allow compromise to the superiority and quality of our products. This is my promise to you.