Cake Lingerie has established the Cake Maternity Group, set to officially launch on the 2nd June 2014.

The introduction of Cake Maternity reflects the company’s rapidly growing position as a lifestyle brand of choice for pregnant and nursing women. Cake Maternity will be the new corporate identity for the group and its expanding portfolio of brands.

‘The strong foundations and increasing demand for the Cake Lingerie brand have enabled us to replicate the same winning formula into our newly aligned product offering. A proven global distribution network matched with an unrivalled service ethos will enable the Cake Maternity Group to continue to foster mutually beneficial relationships with the best accounts globally.’ says Keith Hyams, CEO at Cake Maternity.

Cake Lingerie, the pillar brand, will now be one of three complementary brands under Cake Maternity, alongside Rosewater (Swimwear for Mothers) and Cupcakes (Nursing Pads), with several more reportedly in development.

CupCake, Organic Nursing Pads deliver fashion and luxury to a typically utilitarian product like never seen before. Made from organic cotton and hemp, CupCake reusable Nursing Pads, offer ultimate discretion and leak free protection. Patent pending design enables customisation to the pads, which increases its absorbency, to easily manage light, medium of heavy flow during the day or night.

Slim, soft and lightly contoured, CupCake Nursing Pads are luxurious against the skin and shape to the natural curves of the breast.

Rosewater, swimwear for mothers, pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the ‘G’ cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter! Cute but carefully positioned accents like beads, ties, buckles nursing clips and gathers make Rosewater stylish and versatile.

The Cake Lingerie collection continues to expand too, with eight new product offerings to be added, including 3 brand new, sub-category offerings.


Cake Maternity is a retail group overseeing the business operations of high-end maternity brands Cake Lingerie, Rosewater (swimwear) & Cupcake (accessories).


Cake Lingerie is a pioneer of highly constructed, beautifully designed nursing bras and maternity sleepwear. Winner of the UK Lingerie Awards: Maternity Brand of the Year, the brand is accredited for its dedication to the pregnant woman.

Delivering luxurious style and quality, Cake Lingerie has mastered its fits to offer women a broad variety of bras that can meet their wants and needs at all stages of pregnancy and nursing. Available in sizes 10-20 and cup sizes A- J, as well as S-XL. 

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Cake Lingerie wishes to thank all of our customers who have taken the time to leave a product related review on our website.

It is valuable feedback like yours that help our customers make informed decisions when purchasing Cake Lingerie garments. The reviews are also a wonderful way for our design team to get first hand information from real women who are wearing our garments, as your feedback helps in the design and construction of future Cake Lingerie product.

We are rewarding our loyal customers:

Each month we will gift one lucky Cake lingerie fan with a $100 gift card to be spent with, for simply leaving a review on our website.

All you have to do it log onto our website, go to our online store and select your purchased item.  Click on ‘write a review’ and tell us what you think. You don’t have to be a Cake Lingerie online customer to participate.  You may have bought your garment from one of our wonderful stockists.  Everyone is welcome!

Good luck, we look forward to reading your reviews.


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Ever wondered what goes through a fashion designer’s mind when creating a new piece? For the talented designers here at Cake Lingerie, the pregnant woman is always at the forefront and when it came to designing Sorbet, they had the fuller-figured woman in mind.

This delightful wire-free, plus size nursing bra was developed in response to a gap in the market that many women were keen to see filled. Designed for support and to provide shape to the fuller bust, the Sorbet bra cups are constructed to encompass and enable good forward cup projection. Ideal under a T-shirt, Sorbet will be sure to please!

Uniquely engineered and structured, Sorbet is the answer for fuller-busted pregnant and nursing women who desire a highly-supportive, comfortable fitting bra without compromising on style and polish!

Each and every facet of this bra was considered with meticulous attention; from four part cups with top stretch to conform to the shape of your breast, to the graduated adjustable straps that provide versatility under sleeveless garments.

The side lace overay has been cleverly constructed to enhance support, but also adds delicacy to this full coverage yet fashion forward bra.

Of courses it also features Cake Lingerie’s trademark design elements, including soft cotton-lined cups enabling the skin to breathe and avoid irriation, as well as 6 hook and eye extension to cater for expansion of the rib cage as the breasts change throughout pregnancy.

Sorbet is available in Lavender and Apricot, in the following sizes:

AU/NZ: 10 to 18, D-J cups and size 20, F-J cups

UK: 32 to 40, D-J cups and size 42, F-J cups

US/CAN: 32 to 40, D-M cups and size 42, G-M cups

EUR: 70 to 90, D-M cups and size 95, G-M cups

Tell us what you think

Do you have a fuller-bust and struggle to find a bra that’s both supportive and stylish? Share your thoughts in our comments!

Have you met our fuller busted model, Claire? She demonstrates just how well Cake Lingerie fits on a naturally fuller-busted woman. Read how Cake Lingerie has got ‘Big Boobs Covered’

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