Cake Lingerie is proud to introduce you to ‘CupCake’ nursing pads.

A new and exciting brand that is soon to be released.  Cake Lingerie has created an All-in-one, washable, organic nursing pad named CupCake.

CupCake nursing pads are lovingly crafted from natural fibres, organic cotton and packaged with recyclable materials to reduce the ecological footprint.

Buying different pads to manage flow or to increase absorbency during the day or night is a thing of the past, with the versatile cupcake nursing pad.

Made from organic cotton.  CupCake washable nursing pads provide a clever, all-in-one solution for breastfeeding mothers.  An absorbent inner hemp-cotton fleece layer and a leak proof barrier, guard against general leaks and wetness.  Lightly contoured for a discrete look the innovative CupCake Nursing pad is pocketed for additional liners should it be required during the night or periods of heavier flow.


-One pad, day or night

-Lightly contoured for discretion under clothing

-Made from organic cotton and natural fibres

-Slim, comfortable and won’t slip

-Silky- soft luxurious feel

-Washable and durable

-Stay dry at any time, day or night

-Ultra-absorbent wicking for a dry feeling

-A leak free experience


Cake Lingerie reaffirms the benefits of breastfeeding and recognises the health benefits for both Mum and baby.

We are giving all of our valued customers a chance to try our NEW and exciting CupCake Nursing pads for FREE.

With every online order and bra purchased with participating stockists from 19th August- 18th September 2014 you will receive your very own set of CupCake Nursing pads.  The beautifully designed sample pack comes with one pair of medium flow nursing pads- an outer-pocketed pad and one insert-able medium flow liner.

Be quick because this offer is valid only while stock lasts.



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There is no doubt about it.  When you are pregnant and nursing your body temperature rises, your skin stretches and you are often uncomfortable.

The benefits of Cotton during this period are enormous.

All Cake Lingerie bras are lined with Cotton.  Cotton next to the breast will enable the skin to breath, helping to avoid hot sweaty breasts.  The cotton also helps to create a comfortable layer between your breasts and the bra, as nylon laces and fabrications can easily irritate breasts during pregnancy and while breastfeeding.

Cake Lingerie’s White Chocolate and Dark Chocolate bras go a step further.  Not only are the cups lined with soft luxurious cotton, but the outer cup is also made from a 100% cotton embroidery anglaise.  These bras are perfect for the warmer summer months and will support and nurture a changing body with the added benefit of a flexible wire for a great shape and fit.

Available in sizes 10C-18GG(AU) or 32C- 40J(US) the White Chocolate and Dark Chocolate bras are also perfect for a fuller bust.

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Cake Lingerie has established the Cake Maternity Group, set to officially launch on the 2nd June 2014.

The introduction of Cake Maternity reflects the company’s rapidly growing position as a lifestyle brand of choice for pregnant and nursing women. Cake Maternity will be the new corporate identity for the group and its expanding portfolio of brands.

‘The strong foundations and increasing demand for the Cake Lingerie brand have enabled us to replicate the same winning formula into our newly aligned product offering. A proven global distribution network matched with an unrivalled service ethos will enable the Cake Maternity Group to continue to foster mutually beneficial relationships with the best accounts globally.’ says Keith Hyams, CEO at Cake Maternity.

Cake Lingerie, the pillar brand, will now be one of three complementary brands under Cake Maternity, alongside Rosewater (Swimwear for Mothers) and Cupcakes (Nursing Pads), with several more reportedly in development.

CupCake, Organic Nursing Pads deliver fashion and luxury to a typically utilitarian product like never seen before. Made from organic cotton and hemp, CupCake reusable Nursing Pads, offer ultimate discretion and leak free protection. Patent pending design enables customisation to the pads, which increases its absorbency, to easily manage light, medium of heavy flow during the day or night.

Slim, soft and lightly contoured, CupCake Nursing Pads are luxurious against the skin and shape to the natural curves of the breast.

Rosewater, swimwear for mothers, pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the ‘G’ cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter! Cute but carefully positioned accents like beads, ties, buckles nursing clips and gathers make Rosewater stylish and versatile.

The Cake Lingerie collection continues to expand too, with eight new product offerings to be added, including 3 brand new, sub-category offerings.


Cake Maternity is a retail group overseeing the business operations of high-end maternity brands Cake Lingerie, Rosewater (swimwear) & Cupcake (accessories).


Cake Lingerie is a pioneer of highly constructed, beautifully designed nursing bras and maternity sleepwear. Winner of the UK Lingerie Awards: Maternity Brand of the Year, the brand is accredited for its dedication to the pregnant woman.

Delivering luxurious style and quality, Cake Lingerie has mastered its fits to offer women a broad variety of bras that can meet their wants and needs at all stages of pregnancy and nursing. Available in sizes 10-20 and cup sizes A- J, as well as S-XL. 

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Cake Lingerie wishes to thank all of our customers who have taken the time to leave a product related review on our website.

It is valuable feedback like yours that help our customers make informed decisions when purchasing Cake Lingerie garments. The reviews are also a wonderful way for our design team to get first hand information from real women who are wearing our garments, as your feedback helps in the design and construction of future Cake Lingerie product.

We are rewarding our loyal customers:

Each month we will gift one lucky Cake lingerie fan with a $100 gift card to be spent with, for simply leaving a review on our website.

All you have to do it log onto our website, go to our online store and select your purchased item.  Click on ‘write a review’ and tell us what you think. You don’t have to be a Cake Lingerie online customer to participate.  You may have bought your garment from one of our wonderful stockists.  Everyone is welcome!

Good luck, we look forward to reading your reviews.


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Ever wondered what goes through a fashion designer’s mind when creating a new piece? For the talented designers here at Cake Lingerie, the pregnant woman is always at the forefront and when it came to designing Sorbet, they had the fuller-figured woman in mind.

This delightful wire-free, plus size nursing bra was developed in response to a gap in the market that many women were keen to see filled. Designed for support and to provide shape to the fuller bust, the Sorbet bra cups are constructed to encompass and enable good forward cup projection. Ideal under a T-shirt, Sorbet will be sure to please!

Uniquely engineered and structured, Sorbet is the answer for fuller-busted pregnant and nursing women who desire a highly-supportive, comfortable fitting bra without compromising on style and polish!

Each and every facet of this bra was considered with meticulous attention; from four part cups with top stretch to conform to the shape of your breast, to the graduated adjustable straps that provide versatility under sleeveless garments.

The side lace overay has been cleverly constructed to enhance support, but also adds delicacy to this full coverage yet fashion forward bra.

Of courses it also features Cake Lingerie’s trademark design elements, including soft cotton-lined cups enabling the skin to breathe and avoid irriation, as well as 6 hook and eye extension to cater for expansion of the rib cage as the breasts change throughout pregnancy.

Sorbet is available in Lavender and Apricot, in the following sizes:

AU/NZ: 10 to 18, D-J cups and size 20, F-J cups

UK: 32 to 40, D-J cups and size 42, F-J cups

US/CAN: 32 to 40, D-M cups and size 42, G-M cups

EUR: 70 to 90, D-M cups and size 95, G-M cups

Tell us what you think

Do you have a fuller-bust and struggle to find a bra that’s both supportive and stylish? Share your thoughts in our comments!

Have you met our fuller busted model, Claire? She demonstrates just how well Cake Lingerie fits on a naturally fuller-busted woman. Read how Cake Lingerie has got ‘Big Boobs Covered’

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For many countries around the world, May is the month of Mother’s Day; a time to celebrate motherhood, cherish our loved ones and honour the wonderful mothers around us. At Cake Lingerie, we like to think it’s Mother’s Day all the time, so will be recognising this special day with a month-long campaign – because we love mums!

Cute, convenient and caring for our environment – introducing the Cupcake shopper bag

From now until 31 May, we will be giving away a free Cupcake-shaped shopping bag with every order!

These cute, re-usable shopping bags fold down into a lightweight cupcake-shaped packet that conveniently clips into a handbag, keeping it on hand for whenever you need it.

Spoil yourself or a loved one in May with this delightful gift, complimentary with your next purchase of Cake Lingerie nursing bras, briefs or maternity sleepwear. Be quick – Cupcake shopper bags are only available until May 31 or while stocks last.


Tell us what you think

Do you use ecofriendly shopping bags?
Do you keep them in your handbag, car or elsewhere?




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