I have always enjoyed wearing beautiful lingerie. I love the colour, textures of the lace, touch of the satins and all of the beautiful little details that make lingerie special. I have always been happy to pay a little extra for a garment that excites me.
Cake Lingerie was developed out of a personal need. I was pregnant with my now 8-year-old son and I was in the market for maternity lingerie. Much to my disappointment the maternity lingerie at this time was matronly and unflattering. It did nothing for my self- esteem and I felt like I was giving up apart of my femininity to be a mother.
The nursing bras seem to be an after thought and no care or love had been put into the design.
Cake Lingerie is now 5 years old, we are an award-winning brand and stocked in 45 countries worldwide in some of the biggest department stores ie. Nordstrom and Bloomingdales.
The demand for the product has been extreme and it only reinforces to me that women feel the same way I do about wanting to retain their femineity while pregnant and or breast-feeding.
I love designing new ranges. Attending fabric fairs, seeing our fabric and accessory supplier’s new ranges and attending trend seminars. It is a real treat, seeing new concepts come together.
I often draw my inspiration from mainstream brands. Although the design of a maternity bra is structurally different, fabrications and accessories can all be applied to create a luxurious garment that is often mistaken for a mainstream bra
I pay particular attention to the quality of the bra. The bows, the lining, the hooks and eyes etc. are the little things that make a brand surprising and special. Cake Lingerie has become well known for those extra details. I love watching the smile on women’s faces when they discover those special details.
Cake Lingerie helps to support women who choose to breast-feed. The lingerie empowers them and gives them a strength and identity. Often when a woman becomes a mother she sacrifices herself and becomes consumed with her new babies every need. Beautiful lingerie is a treat and an indulgence she does not have to give up.
I have always maintained that lingerie is for women. Women more often than not buy lingerie because they love it and it makes them feel special, not because they are buying it to impress a man.
The Cake Lingerie brand has been developed around this belief. The garments, gift boxing, swing tags, website and photography etc. has been created with women in mind.
‘LOVE THE BODY YOU ARE IN’