With feedback coming as as “the comfiest bra in the world” to “the best-ever maternity bra” – this popular seamless product is making a wave in stores and throughout the blogosphere a like.

Designed for the first trimester, post birth and as a sleep bra – this transition bras grows with the wearer and ensures a comforting, non-restrictive and shapely fit with a unique T back style for added support.

Some of the recent comments we’ve received are:

• “Most comfortable maternity bra I have ever worn – I’ll be back again to order it in grey” – Judi, Australia
• “I can say without hesitation that it is the most comfortable underwear I have ever worn in my life” – Bron, Australia
• “It is extremely comfortable – I’m very impressed with the quality and comfort of the nursing bra and that it’s very pretty too!” – Lina, Canada
• “Is this the comfiest bra in the world?? The  bras and knickers are both seamless so nothing rubs and there’s plenty of support to hold things where they should be And comfy? Oh yes! So comfy!”" Rochelle, Kiwi Families
• “The best-ever maternity bra?… Seriously this was the bra I wish I had during the first trimester (when breasts are extra sensitive) and as a night bra while breastfeeding.” – Amber, Essential baby

Have you tried this bra? Let us know your thoughts!

Instructions:

1) Please register on their site to vote for Cake Lingerie today! It will only take a few minutes to do so.

2) By voting, you can even win a holiday too on Australia’s sunny Gold Coast worth $1,669.50. (Australian residents only)

My Child Excellence Awards 2012 Consumer-voted Product Awards, recognises brands that demonstrate product superiority and offers a point of difference from their competitors in categories ranging from accessories, prams, toys and clothing for mum and baby.

Thank you!

There’s something about expecting moms…Oh, that’s right!

They radiate!

Expecting moms may just as well be the most beautiful miracle human kind has ever seen or experienced.  I can only imagine how extraordinary it is to feel life growing inside you, to wake up with a kick in your tummy and get to think of all the pretty little things you are about to do with your little one.

But despite the big happy, moms-to-be must deal with a wide range of troubles that may steal their daily sunshine. And this is where you come in! No matter the role you carry, be it the husband, the boyfriend or the best friend for ever, here are some tips on how you can make the mommy-to-be more cheerful and confident.

For the past years I have been practically breathing everything about lingerie. During this time, I’ve learned that there is no woman in this world who does not find lingerie gifts enthralling, especially when they are selected with care. And this applies to pregnant women too, as confirmed by my dear friend who is now pregnant with her second baby girl.

What does a future mom want most and foremost? To feel comfortable and beautiful. We all know that during pregnancy the body goes through continuous changes, but even so, the need to be appealing and sensual never disappears.

From this perspective, I figured that a beautiful pajama to highlight the pregnancy curves was just what she needed.  I chose a pajama set in her favorite color and a larger size, and sent it to her. Yes, she loved it! She even mentioned that she would like her Birthday gift to include a second set .

But I didn’t stop there. I wanted my surprise to include a gift that would give her the same feeling of fashionable comfort during the day as well. Such as a stylish bra that has everything: flexible wire, soft cups and, as a personal choice, a luxurious lace to overlay the beautifully crafted bra.

It may sound a little complicated to buy a bra for a pregnant woman, whose sizes change so often. But it’s quite simple, actually.

I asked my friend to use a size calculator which helped us find her current size. She was pleasantly surprised to see that her bust had transformed into her dream size. Oh, yes! We had quite a good laugh out of this experience too.

Once I knew her size, it was almost effortless to find a set that would complement her body (and eyes). I ordered it online, sent it to her and now it is the most coveted set in her wardrobe.  As you see, it was easy to orchestrate this surprise for her, even if I had to share some of my secret in advance.

Next time we meet, we will go to a local lingerie boutique together, get her fitted by a professional and help her choose a new set to match her 8-month pregnancy.  She is now converted to my lingerie choices for her, and she knows that they are the best gifts she could want for herself. Soon she will reach a new stage of her life, but I know that my surprises will continue to be her number one bra and pajama choices for the next few months.

The most important aspect of this story is to remain determined to your goal of curating a little surprise for your friend, daughter, sister or wife. This surprise may just enlighten her days to come. And what better surprise than sensual, sophisticated, and comfortable form-hugging designs?

My name is Ally Teal. My passion is lingerie and I write about it at Guilty Pleasures, Lingerie You Covet blog. Ever since I discovered Cake Lingerie, I’ve had the chance to make the most inspired gifts for my beautiful pregnant friends. I hope you will enjoy this article and it will inspire you to make lovely surprises for your loved ones too. They deserve it.

Unveiling a sneak peak of our timeless new branding, which we hope you’ll love.

This distinctive new positioning represents Cake Lingerie’s product superiority and future direction and our vision of making women around the world feel ‘Beautiful from the Inside Out’.

Please click on the image for more information and a closer look of what’s to come.

Isn’t it beautiful, womanly and empowering? Tell us your thoughts!

From February 28th from 11AM to 2PM (US) Judy is throwing a wonderful ‘Birthday Cake Bash’ featuring our lovely Birthday Cake range! (How poetic?!)

The fun day welcomes:

• lots of cool giveaways and specials
• tasty treats
• professional photographer (have your picture taken with your little ones!)
• Birth and breastfeeding experts to answer any questions
• Bra fittings

Be sure to swing by if you’re near or even take part online from her facebook page!

From all of us at Cake – Happy pre Birthday Judy and we hope the event it a big success!

The First Luxury Seamless Maternity Bra – Cotton Candy! This bra is available in 2 colours – blush and grey in S to XL.

Cotton Candy provides the perfect transition and sleep option, allowing room for the breasts to grow with comfort as a body changes rapidly, especially through the initial stages of pregnancy and post birth.

Uniquely constructed with a silky soft knit and intelligently placed support panels, Cotton Candy will expand and change with its wearer, without losing shape and support and gives certainty it will continue to fit, when cup sizes may increase.

This sporty-designed bra has a 100% cotton breathable sling to prevent chaffing on tender, swollen breasts, symptoms often related with pregnancy.

Interestingly, 80% of the support in a bra comes from the back band. This innovative ‘T back’ design and panel is carefully positioned, to naturally lift and profile.

A must-have, non-restrictive maternity necessity, Cake Lingerie now offers products suited for every stage of motherhood with the same high quality and fit values.

2012 proves to be an exciting year a head, and we can’t wait to share it all with you!

Until then, best wishes – and see you all in the new year!

They say the best gift is the gift of giving… and from behalf of all of our amazing sponsors, we would like to say a BIG Thank You and hope you all have a very Happy Christmas later this week!

Our festive 12 Days of Cakemas promotion wraps up with winners receiving gifts with their Cake orders all around the world!

We had a prize pool worth over $2,000 to gift!

Our promotion gave customers a wonderful chance to win extra-special prizes when they placed an order in our online store, with a gift rewarded each day in the lead up to Christmas.

The winners are:

Day One - Kate T from Australia won an OiOi Safari Medallion Mood Indigo Slouch Hobo Diaper Bag & Matching Stroller Seat Pad

Day Two – Lindsay from Canada won a Hot Mama Gown in Shalon Print

Day Three – Janine from New Zealand won a (minimink) rug

Day Four – Kate M from Australia won an Evodia beauty gift pack and Blueberry Torte PJ set and robe

Day Five – Molly from the United States won a Gelati Art wall decal

Day Six - Sharon from Singapore won a Belly Amor protection blanket and $100 Cake Lingerie gift voucher

Day Seven - Anita from Australia won a Flexibath and matching toy set, courtest of The Product Store.

Day Eight - Laurel from Canada won a Mokopuna Merino $120 gift voucher for a maternity short sleeve shirt

Day Nine - Melinda from Australia won a bellybuds pack and $100 Cake Lingerie gift voucher

Day Ten - Rebecca from the United States won an ErgoPouch Bubba Gum Wrap and $100 Cake Lingerie gift voucher

Day Eleven – Oobi Baby & Kids gift packs **extended till Monday 19th** Gifts rewarded to Rebecka from the United States, Jessica from Australia, Leah from the United States and Colleen from the United States.

Day Twelve - Michelle from the United Kingdom won a £300 / $500 Cake Lingerie gift voucher!

We hope you have a great Christmas and a wonderful new year!

We’re reveling  in this festive occasion and want to celebrate with you all! From now until the 16^th you have a chance to win an extra exciting gift when you purchase from our online store.

It’s a surprise what gift is won each day, and you can find hints of the presents by checking out the Cakemas Christmas tree.

Yesterday we gave out a BEAUTIFUL OiOi Diaper bag and stroller liner to kick off this awesome promotion.

Christmas is a time for giving and we thought we’d like to reward all of YOU with special gifts from our fantastic partnering sponsors as a fun and exciting way to cherish this spirit.

The prize pool totals $2000 and includes items such as an organic baby wrap from ErgoPouch to beautiful retro styled children’s clothing brand Oobi and even innovative products such as Belly Buds music devices for prenatal care.

There will be one winner each working day in the lead up to Christmas and they will be picked at random from our sales orders that day.

The winner won’t know what item or if they have won until they receive their extra gift in the post, along with their Cake Lingerie, or by checking our Facebook and Twitter pages each day.

MERRY CAKEMAS!!!

The campaign, which has previously run in Australia, France and UK & Ireland, to name a few, celebrates the beauty of motherhood, as well gives the opportunity to become an international model for a designer brand.

‘Real Mums, Real Fit’ encourages women to embrace their femininity and newfound curves with the invigorating support of our products which range in flexible wire, mould cup, non wired, nightwear and much more.

The campaign search took place from September 30th to October 14th, with the photo shoot at Hotel Dominion 1912, in old-Quebec City, Canada with the help of local nursing and maternity wear boutique, Fusion Maternite.

See some of the pictures below or read about our mums/winners here:

Photos captured by Sarah Tailleur.