Cake Lingerie

A little about us

Founded in 2007, Cake Lingerie is an Australian company that’s internationally recognised as nursing bra specialists and are one of the leading suppliers of intimate apparel. With four brands, and a diverse offering, Cake products are stocked in over 45 countries around the world.

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Our Brands

Cake Maternity are nursing bra specialists who consciously craft and curate high-quality maternity & nursing products made to support both mothers and Mother Nature. Proudly by mums, for mums.

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SugarCandy* specialises in designing and manufacturing innovative bralettes and nursing bralettes for fuller busted women, achieving maximum shape, lift and support 100% wire-free.

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Charley M is a lifestyle brand for the young mum, offering a large range of stylish and affordable nursing bras, designed with lower cuts & lightweight fabrics for comfort and breathability.

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Rosewater specialises in maternity and nursing swimwear, offering flattering pieces that have been designed to support and flatter mamas through all stages of pregnancy and beyond.

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Why choose cake?

We believe in mindfully made. For this very reason, our high-quality products are carefully crafted with comfort, functionality, durability and sustainability in mind. It’s important to us that while support women, do the same for Mother Nature too.

Experience + Know-how

With over 13 years experience, we specialise in engineering bras primarily in the DD+ size range. We are constantly developing and currently offer one of the widest sizing assortments covering 28-42 bands, A-L US / A-HH UK.

Innovation is in our DNA. We innovate through personal experiences using our collective learnings to create functional products for all women.
We understand how to design and engineer products specifically for a fluctuating bust.
We’re dedicated to educating and ensuring women across the globe gettheir best fit possible, because that’s something all women deserve.

Environmental + Social Responsibility

We’re Industry changemakers looking to make slow fashion the new standard, with sustainability and environmental responsibility at the forefront. We do this through:

Creating high-quality, sustainable and long-wearing products.
Removing single-use plastics. All orders are sent out in 100% recyclable boxes, with biodegradable poly bags and tape.
Our offices and warehouse run off 100% Solar Power.
Each garment is carefully designed with waste minimisation in mind
Sustainable practices, materials and the use of Oeko-Tex Standard 100 Certified materials and accessories.
Giving back by partnering with charities that support women.