Merry Christmas, have some Cake…or (plum) pudding!

December 23rd, 2011

From all of us at Cake Lingerie, we’d like to thank you all for your continued support throughout 2011 with your engaging comments and stories you have all shared with us, lingerie reviews and feedback which is what ignites the passion of our hearts to deliver you fantastic service and quality products from pregnancy and beyond.

2012 proves to be an exciting year a head, and we can’t wait to share it all with you!

Until then, best wishes – and see you all in the new year!

Happy Holidays and Have a great New Year!

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Cakemas is a time of giving!

December 19th, 2011

They say the best gift is the gift of giving… :) and from behalf of all of our amazing sponsors, we would like to say a BIG Thank You and hope you all have a very Happy Christmas later this week!

Our festive 12 Days of Cakemas promotion wraps up with winners receiving gifts with their Cake orders all around the world!

We had a prize pool worth over $2,000 to gift!

Our promotion gave customers a wonderful chance to win extra-special prizes when they placed an order in our online store, with a gift rewarded each day in the lead up to Christmas.

The winners are:

Day One - Kate T from Australia won an OiOi Safari Medallion Mood Indigo Slouch Hobo Diaper Bag & Matching Stroller Seat Pad

Day Two – Lindsay from Canada won a Hot Mama Gown in Shalon Print

Day Three – Janine from New Zealand won a (minimink) rug

Day Four – Kate M from Australia won an Evodia beauty gift pack and Blueberry Torte PJ set and robe

Day Five – Molly from the United States won a Gelati Art wall decal

Day Six - Sharon from Singapore won a Belly Amor protection blanket and $100 Cake Lingerie gift voucher

Day Seven - Anita from Australia won a Flexibath and matching toy set, courtest of The Product Store.

Day Eight - Laurel from Canada won a Mokopuna Merino $120 gift voucher for a maternity short sleeve shirt

Day Nine - Melinda from Australia won a bellybuds pack and $100 Cake Lingerie gift voucher

Day Ten - Rebecca from the United States won an ErgoPouch Bubba Gum Wrap and $100 Cake Lingerie gift voucher

Day Eleven – Oobi Baby & Kids gift packs **extended till Monday 19th** Gifts rewarded to Rebecka from the United States, Jessica from Australia, Leah from the United States and Colleen from the United States.

Day Twelve - Michelle from the United Kingdom won a £300 / $500 Cake Lingerie gift voucher!

We hope you have a great Christmas and a wonderful new year!

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During the 12 Days of Cakemas…

December 2nd, 2011

During the twelve day of Christmas, Cake Lingerie gave to me… lots of amazing surprises just for being me!

We’re reveling  in this festive occasion and want to celebrate with you all! From now until the 16th you have a chance to win an extra exciting gift when you purchase from our online store.

It’s a surprise what gift is won each day, and you can find hints of the presents by checking out the Cakemas Christmas tree.

Yesterday we gave out a BEAUTIFUL OiOi Diaper bag and stroller liner to kick off this awesome promotion.

Christmas is a time for giving and we thought we’d like to reward all of YOU with special gifts from our fantastic partnering sponsors as a fun and exciting way to cherish this spirit.

The prize pool totals $2000 and includes items such as an organic baby wrap from ErgoPouch to beautiful retro styled children’s clothing brand Oobi and even innovative products such as Belly Buds music devices for prenatal care.

There will be one winner each working day in the lead up to Christmas and they will be picked at random from our sales orders that day.

The winner won’t know what item or if they have won until they receive their extra gift in the post, along with their Cake Lingerie, or by checking our Facebook and Twitter pages each day.

MERRY CAKEMAS!!!

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‘Real Mums’ Take On Canada

November 18th, 2011

Introducing the four beautiful women to represent Cake Lingerie in their native country, Canada, on our  7th installment of global ‘Real Mums, Real Fit’ campaign which images launched this week!

The campaign, which has previously run in Australia, France and UK & Ireland, to name a few, celebrates the beauty of motherhood, as well gives the opportunity to become an international model for a designer brand.

‘Real Mums, Real Fit’ encourages women to embrace their femininity and newfound curves with the invigorating support of our products which range in flexible wire, mould cup, non wired, nightwear and much more.

The campaign search took place from September 30th to October 14th, with the photo shoot at Hotel Dominion 1912, in old-Quebec City, Canada with the help of local nursing and maternity wear boutique, Fusion Maternite.

See some of the pictures below or read about our mums/winners here:


Photos captured by Sarah Tailleur.

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Special Announcements, How do you…?

November 4th, 2011

There are many ways people announce their pregnancies to their friends and families – whether it’s a phone call to your mum or best friend, a sms to your closest friends, or a status update to let the world know.

Something which some of the Cake staff have noticed is the rise of image announcements, most notably with the dependence we have with social media – personally, recently seen in one of our Cake friends posting a pic of her new bub as a way to announce the birth of her first son. No phone calls, no message. Just an image.

The beautiful nature and simplicity of the image is that in one look it can create a mood and tell a story without physically saying anything at all.

Why do you think advertisements with little words are the most successful ones? Images sell, words just assist.

As the saying goes, a picture paints a thousand words and we must admit we absolutely loved how Singer, Jessica Simpson (officially) announced her pregnancy on Halloween a few days ago with this picture:

Courtesy of JessicaSimpson.com

At first when checking her site it was a tad confusing seeing the title “It’s true! I’m going to be a mummy” – when Americans spell ‘mum’ as ‘mom’. (NB, Cake Lingerie is based in Australia ;) )

But when we saw the image, we understood her clever pun with costume intended, perfect timing for October 31st and to show the world her beautiful new curves! :)

How did you announce your pregnancy or birth?

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Sneak Peak: Our First Canadian ‘Real Moms’

October 24th, 2011

We’re excited to give you all a sneak peak look at the four ‘real’ women who have been picked to represent our brand in Canada – with the wonderful help of Québec maternity and nursing clothing boutique Fusion Maternité.

This is the 7th installment of our empowering global campaign, ‘Real Moms, Real Fit‘ as it continues its journey around the world, celebrating the true beauty of motherhood, featuring real ‘everyday’ women embracing their ‘real’ curves with femininity and style.

Here’s a peak at some of the amazing images captured by Sarah Tailleur Photographe below.

The full campaign images will be released soon :) So keep your eyes and computer screens peeled!

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Beyoncé Belly Blunder?

October 18th, 2011

Recently a lot of attention sparked from an Australian TV interview with international pop star and celebrity, Beyoncé Knowles which questioned her pregnancy with rapper, Jay-Z.

Seen in the visual, it appeared the singer’s belly ‘collapses’ as she sits down for the interview.

Oddly enough, what was said in the interview hasn’t been something which has resonated with people watching around the world, even though the hot topic on everyone’s lips a few weeks ago was the exciting news for the expectant and fashionable mother! Surely everyone would want to know more about her fantastic news right? We’re sure you’ll find all the videos on youtube too cut off after she sits – it doesn’t go on to the actual interview which is what can be seen as interesting.

Instead it is the images of her pregnant belly which have caused a stir. Was it the dress? Was it her bump? or something else?

Her rep has already responded as the whole thing as “stupid, ridiculous and false” to the claims of faking a pregnancy to ABC News.

Now, everyone at Cake Lingerie absolutely love this lady and think it is a beautiful thing whenever we hear the great maternity news of any woman – famous or not.

It makes us think, maybe with the rise of celebrity bumps over the years it has put a lot of pressure on these mothers to ’show more’ for everyone to see as they don’t want to let anyone down. This is a special time in their life, and of course they want to share it with those who mean the most to them – their fans.

Maybe consumer culture are too harsh on our idols? Or perhaps this was just a media ploy to have more people talking about her?

As the saying goes – an image is worth a thousand words – and this picture of her on the beach last month, she looks pretty pregnant to us!

What do you think?

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Can Beauty and Function Co exist?

October 7th, 2011

A lot of online chatter this past month has asked the question if nursing bras can offer both a functional and fashionable options, at the same time.

Taking this discussion from a general overview it opens a lot of talk as there are hundreds of brands that offer different products and specialise in individual needs, which means a colourful mix of responses!

In terms of the luxury maternity bra market – this topic can be viewed a bit differently, as for a higher price point you can expect better quality, fabrics, styles, fit, comfort and support. Thus – can fashion/beauty and function co exist?

Often, perceptions of something ‘nice’ and ‘pretty’ have eluded to impracticality or something merely designed to look great and nothing more. OR, something can be overly functional but lack in comfort and colour.

How do you find or know a means that balances both?

However, other opinions from experience on the matter has noted quite the opposite – yes, they do and can co exist and it is great when it does.

In particular, one Cake Lingerie fan (Australia) said “I was suspicious that something so beautiful could be functional AND comfortable as well. Omg! These bras are amazing. I’ve been wearing the very functional but unsexy Triumph bra… I can’t believe your bras are so comfy and so gorgeous. It makes me feel so good!
Thanks so much.”

It’s not to say sacrificing function over fashion (or vice versa) is wrong, but for those who like to have a bra that can address both fields – it is possible.

So where does this leave you, from your experience can something be both beautiful and functional in a maternity bra?

On a side note – what do you think of this product? Is it fashion, function or both?!

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Calling All Pregnant/Nursing Moms for Global Campaign

September 26th, 2011

Cake Lingerie, in conjunction with maternity and nursing clothing boutique Fusion Maternité (Quebec City), is on the search for the first Canadian ‘Real Moms’ to be featured in their empowering ‘Real Moms, Real Fit’ Campaign.

The global campaign captures the true beauty of motherhood by featuring pregnant and breastfeeding mothers to represent the international designer maternity brand, Cake Lingerie.

Four ‘everyday moms’ will have the chance to become an international model and represent Cake Lingerie in Canada. They will spend a day on a professional photoshoot being pampered with products and having their hair and makeup specially done.

Cake Lingerie launched the “Real Mums, Real Fit” campaign in 2010 and it has witnessed an overwhelming response with hundreds of applications from around the world. The campaign has run in Australia, New Zealand, UK and Ireland, Finland, The Netherlands and France.

Fusion Maternité will launch the campaign this Friday, September 30th at the Salon de la Famille (Quebec City) in the Galeries de la Capitale, and there will be a fashion show on Saturday October 1st at 10.30am to celebrate the launch.

A booth will also be set up from September, Friday 30th to Sunday, October 2nd where applicants can bring any enquiries.
Applications will be open through their website http://www.fusionmaternite.com from September 30th to October 14th, 2011. The webpage goes live this Thursday.

Successful ‘soon-to-be’ models will be announced on October 17th, with the photoshoot taking place on October 19th.

Cake Lingerie Founder & Designer, Tracey Montford said “we are looking for real women, not models or photoshopped images – we encourage all mothers to apply. Pregnant and breastfeeding mothers are beautiful and this is a fantastic opportunity to celebrate this time in their life”.

Click here to see past winners and photoshoots of the campaign on our facebook page.

Click on the image to view at full size

To our Canadian fans – will you be applying for it?!

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Colour your world

September 19th, 2011

We asked some of our favourite customers if they preferred colourful or neutral-toned bras, and the response was great!

85% said they preferred colourful styles.

15% preferred neutral styles.

From the group, a mixed 1/4 of them liked both styles depending on their mood and what they were wearing.


Figures like these indicate to us, the growing need for fashionable styles for pregnant and nursing mothers – who don’t want to give up their beautiful lingerie when their body’s are going through a transformation.

Likewise, this is how Cake Lingerie was established, from an idea and the longing need of a mother who wanted ‘pretty’ and gorgeous lingerie that would friend her throughout her pregnancy, and not make her feel like she was wearing ’somewhat boring’ and unflattering maternity lingerie.

Cake Lingerie empowers women with luxurious, fashion forward maternity lingerie with a variety of options from non wired soft cup, flexible wire, mould cup, seamless, balcony, plunge and nightwear.

Be sure to check out our new range available now. :)

What do you prefer to wear? Colour or Neutral?

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