Introducing the four beautiful women to represent Cake Lingerie in their native country, Canada, on our 7th installment of global ‘Real Mums, Real Fit’ campaign which images launched this week!
The campaign, which has previously run in Australia, France and UK & Ireland, to name a few, celebrates the beauty of motherhood, as well gives the opportunity to become an international model for a designer brand.
‘Real Mums, Real Fit’ encourages women to embrace their femininity and newfound curves with the invigorating support of our products which range in flexible wire, mould cup, non wired, nightwear and much more.
The campaign search took place from September 30th to October 14th, with the photo shoot at Hotel Dominion 1912, in old-Quebec City, Canada with the help of local nursing and maternity wear boutique, Fusion Maternite.
See some of the pictures below or read about our mums/winners here:
Photos captured by Sarah Tailleur.
We’re excited to give you all a sneak peak look at the four ‘real’ women who have been picked to represent our brand in Canada – with the wonderful help of Québec maternity and nursing clothing boutique Fusion Maternité.
This is the 7th installment of our empowering global campaign, ‘Real Moms, Real Fit‘ as it continues its journey around the world, celebrating the true beauty of motherhood, featuring real ‘everyday’ women embracing their ‘real’ curves with femininity and style.
Here’s a peak at some of the amazing images captured by Sarah Tailleur Photographe below.
The full campaign images will be released soon 
So keep your eyes and computer screens peeled!
